Are you gathering the right data in your UX interviews?

Before jumping straight into interviewing or shoving your prototype in front of your friends or strangers, a key question you have to ask is if the qualitative data you are gathering is reliable.

Are you addressing for survey bias, double barrel questions, loaded questioning and many research design pitfalls?

Before we jump straight into the content, here’s a qualifier question to see if this article will be useful to you:

Do you interview your friends to get feedback on your project?

If your answer is yes, it’s time to reconsider your position.